In response to Danielle's post

"What do you products say about you?"

Danielle blogged that "When marketing a product, companies choose which demographics of people they would like to market to. Factors for demographics can include age, gender, race, education, income, family size, region, climate, lifestyle, and motives, to name a few. This made me wonder about the products I consume, and what target demographic they were originally intended for. Am I inside that target?"

I looked at the largest product that I use very frequently as well:

My Truck: 1990 Ford Bronco Eddie Bauer Edition

In 1990 this truck sold for almost $17,000 that's almost $30,000 today. This was when everyone drove SUV becuase gas was fairly inexpensive. Ford's focus for the bronco was the typical family SUV, however the Eddie Bauer Edition was the top of the line so people who owned these were more upper-middle class. It was considered the luxury SUV.

These days this truck is only worth $5,000. Even thou the original push was upper-middle class families, now a days I see many Bronco's in my area. But people of all ages are driving them.

Social Media Marketing

The Long Term and Short Term Value with Avinash Kaushik

According to Top Rank, this interview about monitoring social media value. Kaushik explains that social media should be about quantifying your efforts. Companies have to determine what they did that ended in specific results, and the economic value that was created due to these efforts. He also says to management on spending marketing money to "Start with so what, move to the where and then do the why." Do you think social marketing is a waste or money? And doesn't show results?

In response to Matt Casey

I did the same article! It's amazing that almost 15 years ago Apple stock was only twenty dollars. Now its over six-hundred! I believe Apple will only get bigger, these days its almost as if Apple is a status symbol. Everyone wants an IPad or an IPhone, they're considered top of the line. Only time will tell, but do you think Apple will be a force in the market for years to come? Or is it a fad who's market power will soon start declining.

http://mcasey2.blogspot.com/2012/03/apple-to-start-quarterly-dividend.html

Apple to start quarterly dividend, buybacks...

                                                   Apple shares get late-day boost to close above $600 for new all-time high.

http://www.marketwatch.com/story/apple-to-start-quarterly-dividend-buybacks-2012-03-19?link=MW_story_popular

Apple is buying back $10 billion share buyback ta the start of its next fiscal year. The stocks are now priced at $601.10!

“We have thought very deeply and very carefully about our cash balance,” Apple CEO Tim Cook

Target Markets

Budweiser's target market is essentially the beer drinker. However if you think about it there are markets within this market. You see commercials for them geared to Nascar fans like this one.

                                                        http://youtu.be/Cp-WrhHkQgY

Football Fans

All different kinds of demographics

So Budweiser can market to all these different markets with their one product...Beer, just goes to show you the industries such as this one, food and beverage, target everyone relevant to their market regardless of what the demographic is. Can you think of any other companies that do this?

In response to Georgianne's post
If I were a Product how would I market Myself?

I agreed with a lot of what the post says, but the part of arranging your resume to be geared as much as possible to meet their needs/wants I don't agree with. A resume is essentially your accomplishments in paper form. Changing it for every different company you apply for is but ridiculous. I can understand if you make it geared towards the industry you want to work in but I personally feel you should put whatever is relevant and somewhat important, you never know what questions will be asked at an interview and somethings you took out of your resume might have become relevant. What do you think?

Marketing Myself
                    
Think of yourself as a product. How would you market yourself to a future employer using the other "3 P's"?


The three P's:

1. Place
2. Promotion
3. Price

PLACE: To me its all about location, living in central NH through high school job opportunities were hard to come by. But since I started college I moved to Boston and was working 40hrs plus a week! Location is huge part of how I am able to market myself. Not only are there more jobs in the city, you can use public transportation! So you've heard it before....Location, Location, Location.

PROMOTION: I promote myself through publicity and public relations. I strongly believe life is all about net-working, making friends, and being good to those friends because you never know when you'll need a favor from then. Having good public relations once you have a job allows you to either keep that job or use it as a great reference.

PRICE: Everyone values there time and effort, whether its amount of quality or putting a price on it. I detailed cars for a few summers, and I believed my time was worth 15 dollars an hour as well as doing a job so they come back for another detail and hopefully they tell their friends and colleagues.

So that's how I market myself...How do you?