Budweiser's target market is essentially the beer drinker. However if you think about it there are markets within this market. You see commercials for them geared to Nascar fans like this one.
Football Fans
All different kinds of demographics
So Budweiser can market to all these different markets with their one product...Beer, just goes to show you the industries such as this one, food and beverage, target everyone relevant to their market regardless of what the demographic is. Can you think of any other companies that do this?
