In response to Danielle's post

"What do you products say about you?"

Danielle blogged that "When marketing a product, companies choose which demographics of people they would like to market to. Factors for demographics can include age, gender, race, education, income, family size, region, climate, lifestyle, and motives, to name a few. This made me wonder about the products I consume, and what target demographic they were originally intended for. Am I inside that target?"

I looked at the largest product that I use very frequently as well:

My Truck: 1990 Ford Bronco Eddie Bauer Edition

In 1990 this truck sold for almost $17,000 that's almost $30,000 today. This was when everyone drove SUV becuase gas was fairly inexpensive. Ford's focus for the bronco was the typical family SUV, however the Eddie Bauer Edition was the top of the line so people who owned these were more upper-middle class. It was considered the luxury SUV.

These days this truck is only worth $5,000. Even thou the original push was upper-middle class families, now a days I see many Bronco's in my area. But people of all ages are driving them.

Social Media Marketing

The Long Term and Short Term Value with Avinash Kaushik

According to Top Rank, this interview about monitoring social media value. Kaushik explains that social media should be about quantifying your efforts. Companies have to determine what they did that ended in specific results, and the economic value that was created due to these efforts. He also says to management on spending marketing money to "Start with so what, move to the where and then do the why." Do you think social marketing is a waste or money? And doesn't show results?