The Long Term and Short Term Value with Avinash Kaushik
According to Top Rank, this interview about monitoring social media value. Kaushik explains that social media should be about quantifying your efforts. Companies have to determine what they did that ended in specific results, and the economic value that was created due to these efforts. He also says to management on spending marketing money to "Start with so what, move to the where and then do the why." Do you think social marketing is a waste or money? And doesn't show results?
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